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Briogeo Heads To Ulta

Hair care range to launch online and in stores next month, and will be inside the salon, too.

Briogeo has announced its nationwide, omni-channel launch at Ulta Beauty. Beginning Jan. 1, the line will appear on ulta.com and on Jan. 4 in all Ulta Beauty stores. It will be part of the retailer’s Conscious Beauty program.    “We are thrilled to welcome Briogeo to the Conscious Beauty at Ulta Beauty family,” said Monica Arnaudo, chief merchandising officer, Ulta Beauty. “Now more than ever, beauty enthusiasts want simplified, clean, effective solutions personalized for the...

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